Onward Nation

Onward Nation


America’s best podcast for learning how today’s top business owners Think, Act, & Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their “recipes for success” including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step “recipe” that will help anyone make their business more systematic, predictable, measurable, and repeatable.

Jonathon Hensley is co-founder and CEO of Emerge, a digital product consulting firm that works with companies to improve operational agility and customer experience. For more than two decades, Jonathon has helped startups, Fortune 100 brands, technology leaders, large regional health networks, non-profit organizations and more, transform their businesses by turning strategy, user needs, and new technologies into valuable digital products and services. Jonathon writes and speaks about his experiences and insights from his career, and regularly hosts in-depth interviews with business leaders and industry insiders. He lives in the Pacific Northwest with his wife and two boys.

Originally from Silicon Valley, Jonathon got into the digital product space inspired by the incredible people developing new technologies all around him and the possibilities they unlocked. This fueled his curiosity to understand how technology transforms the ways in which people live and work.

That curiosity continues to drive him today, as he works to help businesses harness technology. His work focuses on helping leaders define the value they want to create in a succinct and tangible way; where to focus, why, and what it will take to achieve that outcome. His favorite part is going beyond the idea and mapping how you bring together people, data, and processes so that clients can succeed.

What you’ll learn about in this episode:

– How growing up in Silicon Valley and with a psychologist mother fueled Jonathon’s fascination for the intersection between human behavior and technology
– How Jonathon defines a Value Ladder, and why success hinges upon understanding the value exchange within your business and the problems you can solve for your customers
– Why your value exchange needs to be perpetual, and how companies like Netflix have used their understanding of the value exchange to innovate new customer experiences
– What five key steps you can take to better understand, define and measure your value exchange, and how you can use that information to supercharge your business strategy
– Why Jonathon believes that everything you do and every product you offer should be in service to your customers
– Why it is critically important to fall in love with the problem, not the solution you’re creating
– How to use a simple design tool called an “empathy mapping” exercise to generate a holistic picture of your customers’ environment and needs
– How a staggering 70-95% of all new products and 75-84% of all digital transformation initiatives fail, and why lack of market fit is the number one reason why
– Why understanding your customer and value exchange is the key to avoiding the dangerous lack of market fit
– Why understanding the scope of your customers’ problems is crucial for accurately pricing your solutions to those problems


– Register for a free copy of the book Alignment by Jonathon Hensley
– Visit the Emerge website
– Jonathon’s LinkedIn
– Emerge’s LinkedIn
– Emerge’s Facebook
– Jonathon’s Twitter @jonathonhensley
– Emerge’s Twitter @EmergeInteract

Additional Resources:

– Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research
– Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
– Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
– Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/

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