Leveraging Thought Leadership with Peter Winick
by Thought Leadership Leverage
April 18, 2021 10:51 pm
Join Peter Winick and Bill Sherman as they host the Leveraging Thought Leadership podcast–a podcast devoted to the business of thought leadership. Peter explores the world how independent thought leaders bring their ideas to scale within the business world. His guests include professional keynote speakers, business book authors, specialty consultants, and business-school academics. Bill investigates the evolving world of organizational thought leadership. His guests include professionals who create, curate, and deploy thought leadership on their organization’s behalf. Throughout the series, Peter and Bill uncover and discuss trends in thought leadership: strategy, technology, and modality. Listen in as they share best practices for creating value, impact, and revenue through thought leadership.
Today’s guest Tendayi Viki, author of Pirates in the Navy and the Corporate Startup and associate partner at Strategyzer, the global leader in enterprise growth & innovation services.
Tendayi shares how his path to thought leadership involved leaving Zimbabwe for the UK and teaching forensic psychology before transitioning to social psychology.
We discuss how Alexander Osterwalder created Strategyzer and how the platform was designed to deliver consistent results for clients by well-trained consultants allowing the model to be scalable and consultants to create plug-ins that add to and modify the platform.
Tendayi and Peter discuss the danger of the personality of a thought leader is a cliff that can be hard to climb and how if used properly you can instead be a platform to raise up others.
We wrap up our conversation discussing the changes Strategyzer went through to flourish during the COVID-19 pandemic. After the initial panic that everyone felt they quickly transitioned their offerings to digital formats, creating high-level engaging content that presented the same value.
Three Key Takeaways:
– When creating a platform for your thought leadership is sure the content is scalable and deliverable by others.
– If your thought leadership is only based on your personality you risk overshadowing your own content.
– When creating virtual content you need to find ways for your thought leadership to deliver the same value you present in person.
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