Good Is The New Cool
by Afdhel Aziz & Bobby Jones
December 28, 2021 12:30 am
Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? In their new podcast series, Good Is The New Cool: The Field Recordings, Bobby Jones and Afdhel Aziz meet the men and women on the purpose revolution’s front lines, taking you inside visionary companies like Patagonia, TOMS, and Participant Films, as well as global giants like Procter and Gamble, Mattel, and Activision, all in the hopes of inspiring you to harness the power of purpose for yourself. Check out the companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com Join the Good is The New Community at www.goodisthenewcool.com The podcast was produced by Natalia Rodriguez Ford and Eli Block.
Recent Episodes
How Cyrill Gutsch changes the way we use fossil fuel plastics
3 years agoHow Hank Willis Thomas and Emma Nuzzo turn traditional ad-space into provoking art pieces
3 years agoHow Jason Mayden encourages both parents and children alike, the importance of play
3 years agoHow Poppy Jamie changes the way we look after our minds using technology
3 years agoHow Robert Egger keeps having good at the center of both a business plan and life
3 years agoHow Maya Enista Smith is making the world a kinder braver place
3 years agoHow Dao-Yi Chow and Rachel Johnson use the power of fashion to spark social change
3 years agoThe Origins of the Good Is The New Cool
3 years agoHow Amy Smith Is Helping TOMS Become A Champion For Gun Safety
3 years agoHow Wendy Savage Is Helping Patagonia Create A More Ethical Supply Chain
3 years ago