The StartUp to ScaleUp Game Plan

The StartUp to ScaleUp Game Plan


How to scale software & SaaS ventures effectively – key insights from successful business leaders & investors

William Tunstall-Pedoe’s claims to fame include, in his first startup, Evi – which he sold to Amazon – creating the AI technology that now powers Alexa in 100s of millions of devices globally, coding the AI software behind the anagrams in the Da Vinci Code, and calculating that April 11th 1954 was the most boring day in history!

William’s latest venture – Unlikely AI – who’ve recently raised a $20m seed round led by Amadeus & Octopus – is his most ambitious venture yet & could radically change the future of software & AI development

We explored:

– why does the world need a contrarian approach to AI?
– thinking big – aiming to change the world
– creating magical products that delight customers
– codifying the company’s culture
– mentoring & investing in dozens of startups

For more insights into Unlikely AI head over to & for advice on recruiting exceptional leaders for startups & scale-ups check out

Recent Episodes

  • Thinking big - aiming to change the world!

    1 month ago
  • Blockchain: game-changing technology or marketing hype?

    1 month ago
  • Building a European SaaS unicorn

    2 months ago
  • The future of software & the future of work!

    3 months ago
  • Stravito: building a winning enterprise Saas business

    3 months ago
  • How to go as fast as possible without the wheels coming off!

    3 months ago
  • DeepStream – the saas startup helping companies handle supply chain disruption

    4 months ago
  • Buddy: SaaS startup helping hospitals to improve the patient experience

    4 months ago
  • Sastrify: how to hyperscale & have a lot of fun at the same time!

    5 months ago
  • Transforming customer engagement & loyalty

    7 months ago