All Things Growth

All Things Growth

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Welcome to All Things Growth, where we discuss how Marketing, Sales, and Product, enable your Go-To-Market success. This show is for CEOs, sales leaders, product management leaders, strategy and planning, customer success leaders, and more. Each week, we’ll share industry-leading and emerging best practices to drive revenue growth and pragmatic solutions that you can execute within your enterprise and role setting. Don’t miss an episode and follow now on your preferred podcast platform. Be sure to rate and review so we know if the content is resonating with you. Also, feel free to send us a message if you want a particular topic covered or would like to be a guest on the show.

Does your sales team feel threatened by partners? Or do you think partners shouldn’t be feared or perceived as competitors? Like our guest, Charla Session-Reed, you may view the partnership as a strategy. Charla’s goal is to create marketing strategies with partners, so stay tuned…

Top reasons to listen to the entire episode:

– Companies can leverage partner and channel programs during a downturn or recession for expansion, especially into areas where they don’t yet have a presence.
– Rather than being feared or considered competitors, partners should be considered an extension of your sales team.
– Consider a partner as an extension of your sales team rather than a competitor.

Full Show Notes Here!

Connect with Charla

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Connect with All Things Growth

Christina on LinkedIn

Sree on LinkedIn

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Thanks for joining us on the All Things Growth podcast! If you enjoyed this episode, please leave us a rate and review to help us reach more thought leaders and industry experts.

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