Key Account Management (KAM)
by Key Account Management (KAM)
January 1, 1970 10:00 am
The Key Account Management Group supports managers and corporations around the world to grow profitable business with their most important customers. The Group draws on the knowledge, expertise and skills of a range of senior practitioners, consultants and academics to ensure our support is at the forefront of current thinking. We support corporations directly and work with business schools and universities to develop our thinking further. On this site you will find a range of free to access support material and skills training as well an overview for our most popular client support programmes.
Recent Episodes
10. Competitive Strategy
5 years ago9. Differences between selling and Account Management
5 years ago8. Measuring KAM
5 years ago1. Start at the Very Beginning – What is Key Account Management?
6 years ago2. Key Account Failures – if we are so good how can it go so wrong?
6 years ago3. Key Account Successes – turning difficulties into successes – how to get it right?
6 years ago4. The Highly Successful Account Manager – how do we recognise one?
6 years ago5. The Highly Successful Account Manager – what do you have to do? – part one
6 years ago6. The Highly Successful Account Manager – what do you have to do? – part two
6 years ago7. Levels of Key Account Relationship
6 years ago