Just Swayy’n

Welcome to Just Swayy’n! Seth Hill, Founder of Swayy, and Megan Wilkens, Host and Podcast wiz, will be talking about the entrepreneurial journey of Swayy, our mistakes, the successes and everything in between. We will also be talking about the outdoor industry, the outdoors itself and will even have a few experts of the trade join the show. If you want to know what it’s like to start, run and build an outdoor company or are looking for some motivation to get your next big idea started, then grab a hammock, let it hang and enjoy the show.

Can changing your mind be a strength? What’s the difference between that and flexibility? While Megan is still on the fence about the difference, Sth touts the importance of being able to change directions on a dime.

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On This Episode

Swayy Update

– We skipped an update episode =[]
– Most business concepts apply to life
– Seth has been training for a triathlon

– 70-mile bike ride
– Early morning, minimal sleep
– By mile 20 he was struggling
– The discipline required to train has applied to life and business

– Going to sell out of inventory imminently

– All marketing is on hold
– Trying to figure out how to pay off debt
– Working on a counter sample with the new company
– May be sharing a booth at a trade show with Premus manufacturer
– Can trigger Premus production at any time, but currently not for 2 reasons:

– Don’t want to take the risk
– Was working on a licensing deal with Legit Camping, but they’ve gone dark

– Seth spent a lot of time working on the licensing terms
– Frustrated by the silence
– “The testing of your faith produces patience”
– Seth recognizes the need to practice patience but doesn’t want to do it this way
– If you get to choose how you practice patience, are you really practicing it?

– Specialty contractor from US Government who supplies Seal teams with outdoor gear contacted Seth about offering Swayy hammocks in their new catalog

– Want to do a preorder
– Instant cash if they order
– Would also spread the name
– Because it would be batch, they could do custom stuff

– Lots of little opportunities like this seem to pop up as a glimmer of hope, then fall and don’t work out

– This may be another one that falls through, but sometimes you need something to keep going

– Decided to hire someone to prepare taxes this year since things are more complicated
– Seth wants to do some consulting

– Specifically wants to work with and on teams
– He’s gained a lot of varied experience, but not on teams
– In a personal setting, Seth is a very social person, but when it comes to business he tends to like to do things on his own terms
– Feels he lacks tact
– Wants to work on flexing that muscle
– Self-awareness is the first step, but after that, you have to seek out opportunities to improve
– Would also help with interpersonal relationships

Changing Your Mind Can be a Strength

– Blitz scaling – if you have an idea that has potential, jump off a cliff and build as you fall
– When you move quickly, being able to change your mind is a strength
– When a company starts out, they usually have a small, innovative team who is searching for something that works

– Once they find that thing, they often stick with it until it becomes tradition
– The world continues to change, and they risk getting stuck in the past
– The established process becomes less applicable

– Being able to change your mind is a strength because if you get stuck with something that doesn’t work, it can cause analysis paralysis
– When doing different things, it’s a strength to try it, see if it does what it was intended, and let it go if it isn’t
– Is changing your mind different from being flexible?

– If you have a goal in mind, you have to be flexible and try different things to achieve that goal
– If you change your mind, the goal itself changes

– The ability to have the leader of an organization change its mind frequently and the organization have enough flexibility to be on board and make it happen is important
– Enables quicker progress
– What point are you moving towards if things are always changing?
– Success and efficiency

– Usually, you change your mind because something isn’t working
– Bring in things, mindsets, projects, or processes that push you to the next level
– The goal is growth

– Success

– Personal = happiness
– Business = monetarily tied, create value

– Changing your mind is a strength if it leads you towards success
– Swayy is pivoting from manufacturing potentially towards licensing
– Seth would like to do Research and Development for other brands
– An idea is good, being able to bring that idea to fruition is good, but interpersonal relationships are what allows things to move quickly and be accomplished
– It would be awesome to use Seth’s network to do R&D for others, but Swayy has to make a name for itself first
– Waiting on the breakthrough moment

– You have to have some recognition before people take you seriously
– You have to prove to people you’re worth it