The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
by Melina Palmer
November 14, 2024 12:00 pm
Consumers are weird. They don’t do what they say they will do and don’t act how we think they “should.” Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy – or not) and provide simple, actionable tips you can apply right away in your business. Whether you’re a small business or thriving corporation, Melina’s tips can help your business increase sales and get more customers.
Recent Episodes
445. From Insights to Action: Behavioral Science at Lyft with Irrational Labs
2 days ago444. Bridging the Intention-Action Gap: Behavioral Insights with Dr. Sudy Majd
4 days ago443. The Birth of Consumer Choice w/ Jason Voiovich
1 week ago442. The Power of NUDGES and Choice Architecture (Refreshed Episode)
2 weeks ago441. Cracking Consumer Codes: Hunter Thurman of Alpha-Diver on Pricing Psychology
2 weeks ago440. AI Meets Behavioral Economics: Predicting Consumer Behavior w/ Sam Albert of Behaviorally (Refreshed Episode)
3 weeks ago439. Behavioral Science at Scale: William Mailer on Banking Innovations
3 weeks ago438. Apple Card: Behavioral Economics in Action (Refreshed Episode)
4 weeks ago437. The Science of Immersion: Transforming Business with Dr. Paul Zak
1 month ago436. The Brainy Biases: Why Novelty and Stories Captivate Us (Refreshed Episode)
1 month ago