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Ground Up

Ground Up

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This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions. In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines. You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference. The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.

Recent Episodes

  • 169: Why 99% of Wynter’s Marketing Is Brand – Not Performance (w/ Peep Laja)

    2 weeks ago

  • 168: From Wishful Thinking to Predictable Growth: Conversion Modeling for Realistic Forecasts With Bec Henrich, Traction Complete

    2 months ago

  • 167: Demystifying lead sources with self attribution reporting (Chris Strom, ClearPivot)

    3 months ago

  • 166: Identify your best-fit customer with 3 metrics (w/ Ryan Milligan, QuotaPath)

    4 months ago

  • 165: Combining Brand, Demand, and Performance for Business Impact (w/ Dots Oyebolu)

    5 months ago

  • 164: How to Break Down Data Silos and Drive Better Decisions (w/ Samantha Riel, Balsam&Cedar)

    5 months ago

  • 163: Why You're Losing to 'No Decision'—and How to Fix It (w/ Jen Allen-Knuth, DemandJen)

    7 months ago

  • 162: How to Use Historical Data to Plan Future Growth (w/ Megan Bowen, Refine Labs)

    8 months ago

  • 161: Driving Data-Driven Revenue Growth (w/ Roee Hartuv, Winning by Design)

    9 months ago

  • 160: Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote)

    9 months ago