Generation Digital Workforce

On this podcast, you’ll hear from thought leaders who have walked the road to digital transformation and have stories, advice, and best practices to share. At the center of these stories, you’ll hear about the power of intelligent automation – the combination of robotic process automation (RPA) and best-of-breed artificial intelligence (AI) skills – to accelerate transformation. . *Learn about the strategic importance of a hybrid (digital/human) workforce *Hear real-life intelligent automation success stories *Discover how RPA is being combined with AI to achieve critical business outcomes

In this episode, host Michael Marchuk talks with Maureen Burns about her book “Winning with Purpose” that was co-authored with Fred Reichheld and Darci Darnell. We’ll be exploring how the primary purpose of a business should be to enrich the lives of its customers which leads generating good profits. This enrichment is directly linked to the digital transformation efforts that organizations are using to reach their customers in a more personalized way.

Here’s what we talked with [Name] about:

– Why customers need to feel cared for
– How providing customer satisfaction isn’t enough
– What the Golden Rule can do for the way you think about your customers’ experiences
– Why this isn’t just for B2C companies, but for B2B as well

To read more on this subject, check out Maureen’s book, Winning with Purpose: https://www.amazon.com/Winning-Purpose-Unbeatable-Strategy-Customers/dp/1647821789

To listen to our first podcast with Maureen, “Will the Bots Love Your Customers”: https://podcasts.apple.com/us/podcast/102-will-the-bots-love-your-customers/id1500724425?i=1000531643044

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